Nine Ways to Build Restaurant Sales

Boring restaurant

Don’t let your restaurant be boring!

Thanks for coming back to my blog. As I mentioned before, my name is Annie Koehlinger and I am planning to one day own and operate a restaurant. I spend a lot of time researching new recipe ideas and have even traveled with my family to many international restaurants to study their food culture. I also read a lot about entrepreneurship since obviously a good restaurant needs more than just good food. Recently, I have been visiting RestaurantMarketingBlog.com. In their latest post, they shared nine great ways to help build restaurant sales. These suggestions were:

Build good word of mouth by having something interesting to talk about.

  • I think the best way to get people talking about your restaurant is to find a way to make it different, maybe by focusing on dishes from a specific region or adding unique decorations.

What impresses one customer might not be what impresses another customer.

  • Customers have very different tastes so make sure you have a wide variety of dishes; even an Italian restaurant cooks more than just pizza.

Every customer touch-point must be set up to impress a customer.

  • Pay attention to everything, from the décor and menu to food presentation.

Take a step outside of your restaurant and declare it boring.

  • I think the writer means to always be looking for new ways to make your restaurant interesting and unique.

Examine each area of your restaurant and ask “what if?”

  • As mentioned in the third tip, never stop looking for areas for improvement.

Just because another restaurant is doing it doesn’t mean it’s right for you.

  • Be sure your restaurant has its own personality instead of trying to copy what others are doing.

Good enough just isn’t good enough any more.

  • Never stop looking for areas to improve, which is a good life lesson as well.

Guests are looking for something beyond the average and when they find it, they will leave you in a heartbeat.

  • I think it’s important to always go above and beyond to make sure everything about the diner’s experience is perfect.

Facebook Fans and email lists are not loyal if they are just expecting discounts.

  • This makes sense, as I have followed a lot of restaurants on Facebook that I never visit unless they are offering discounts but I’ll happily visit my favorites without a coupon.

Here is the original blog post: http://www.restaurantmarketingblog.com/2013/08/nine-ways-build-sales.html

Thanks for reading,

Annie Koehlinger

For more restaurant tips, visit my Bigsight profile or connect with me on Google+: https://plus.google.com/112899205200324593216/posts